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30 April 2008

Number of Internet Users in China

220 milion.

Thats the number of Chinese who were using the internet as of February this year. For the first time, China's total surpassed the US' which in 2007 was 216 million. And that figure of 220 million is just 17% of their population compared to 71% of US.

Exciting times and opportunities ahead for those involved in internet marketing, B2C and B2B commerce.

And very soon in less than 20 years,there would be more English speakers in China than any other countries in the world ! Ironic isnt it?

13 April 2008

Looking for Oil or Air Filters?

Filter I am posting this on behalf of a friend.

If you are sourcing for compatible, third party oil or air filters in export quantity, please let me know.

From the catalog I see here, there are compatible filters for Japanese, French and American cars. There are even filters for machines too.

Alternatively, you can also contact the company at this link. They are based in Shanghai with a office in HuNan Road.

If you need a product catalog, please give either one of us a shout.

11 March 2008

China Thumb Drive Scam

Got this from someone too...

Beware of this common thumb drive scam.

If you see a thumb drive selling at a price too good to be true, it is too good to be true!

China_thumbdrive

08 March 2008

China Job Market And Hiring Outlook In 2008

An article from Larry Wang of Wang & Li, one of the better known recruitment agencies in Shanghai.

Read it here.

26 November 2007

ZDnet Special Report

Check out ZdNet's special report on China technology trend here.

Some fast fact from the article:
1) China accounts for 32 percent of the Asia-Pacific IT market
2) 127 million internet users last year
3) 443 million mobile subscribers last year
(more than the population of USA !)

Check it out.

______________________________________________________________________________

Although allegiant airlines have always offered cheap deals, this time malaysian airlines took the applause with its discount airline tickets. Now even korean airlines will be adopting this policy.

Check out their great deals !

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Asia Business Intelligence

Some MNCs would pay good money to have credible business intelligence from research companies. But if you are a SME in China, you can get some from the Asia Business Intelligence site, for free.

Check out the site here.

Asia

04 October 2007

Innovative Digital Advertising (China Case Study - Motorola)

Sp3220071004190644In 2006, when Motorola launched a new line of youth-oriented mobile phones in China, Ogilvy didn't focus on ads for TV, newspapers or magazines. Instead, they hired a pair of Chinese college students who became overnight celebrities from posting home videos of themselves lip synching to pop songs on the web and who, in turn, sparked a craze for online do-it-yourself lip synching videos among youth in China. Capitalizing on this trend, Ogilvy hired the two students, dubbed the Back Dorm Boyz, to star in an online campaign to attract young buyers to the Motorola phones.

The response was overwhelming. A related lip-synching and song re-mixing competition garnered 14 million page views in the first month, with the surge in traffic at one point crashing the site. Visitors cast more than 1.3 million votes to determine the winner of the contest. More importantly, sales of the new phones increased 270%.

The campaign also received Gold at the Asian Marketing Effectiveness Awards.

Watch on YouTube.

Ogilvy Digital Watch

Statistics from the China Internet Network Information Centre show that more than a 10th of the country's 1.3 billion people now use the internet, with the figure increasing by 23.4% last year. "We believe it will take two years at most for China to overtake the United States," the official China Daily newspaper quoted a centre official, Wang Enhai, as saying.

About 210 million out of 300 million Americans are online - a figure China will surpass in 24 months if it keeps up this pace. "The growth is now gaining much momentum. We are expecting even faster growth in 2007 and 2008," the official was quoted as telling reporters. 
-Guardian UK

China is going to be the world's biggest internet user soon. Without a doubt, digital marketing and advertising is going BIG here soon.

Sp3220071004173912_2In recognition of this, Ogilvy China , one of the top, if not, the top advertising agency in the world, launched an interactive forum/blog called Digital Watch.

The purpose of this blog is for their digital folks to share their observations, musings, and insights about the rapidly changing landscape of digital media in China.

This blog covers a wide range of digital media like display advertising, search and keyword marketing, Internet video advertising, IPTV, the mobile Internet, digital music marketing, the out-of-home digital display market, 2D barcodes, online games, virtual worlds, gadgets, widgets, and just about anything else found growing at the crossroads of marketing and technology.

One of my job specialty and interest is in web marketing and I think this is a fantastic site for those looking to hone their skills in the art of internet marketing.  You can pick up quite a few gems here.

Check out the site here.

I have added this site URL on my sidebar under China links too!

24 September 2007

Nokia Moon Cakes

How is this  for a bit of innovative marketing?

Check out these Nokia moon cakes:

In case you are wondering, it is a real and edible mooncake !

Nokia_moon_cakes Nokia_moon_cakes_4








Nokia_moon_cakes_2

Mooncakes_4
Nokia_moon_cakes_3_2


01 August 2007

Virtual Offices in Shanghai

Virtual_office If you are a:

1) Small / emerging business owner
2) Mobile professional
3) Home-based business owner

It would be worthwhile to for you to think about engaging the services of a virtual office provider. Their services can not only enhance your mobility (esp if you are like me, I cant sit still around the office) but also gives your business a professional touch and "shop front" in business image conscious Shanghai.

Best of all, you reduce your outlay in renting office spaces, many of which tie you down to long term contracts. Virtual office services are usually available in 3,6,12 month packages at a much smaller fraction of the associated costs and commitment of office space rental. You can save on the buying of some office equipment and hiring of front desk staff too.

Here are some of the services a typical virtual office provides:

    * Personalized telephone answering in your company name
    * Call patching
       (connect you directly with important callers, wherever you are)
    * Postal forwarding
       (include use of an address where you can register your business)
    * Voicemail
    * Fax number
    * Access and rental of offices and meeting rooms
    * Admin support
    * Business correspondence

Two reputable providers in Shanghai are:

1) Regus Virtual Offices

Some info from them:

Regus is the world’s largest provider of workplace solutions, offering the widest range of products and services that allow individuals and companies to work however, wherever, and whenever they need to.

Regus operates over 950 business centres across 400 cities in 70 countries. Products and services include fully furnished, equipped and staffed offices, world-class business support services, meeting conference and training facilities and the largest network of public videoconference rooms all serving over 200,000 clients daily.

Regus also supports the growing trend of mobile and home working. Supporting workers at home and on the road, with services such as Virtual Office and Virtual PA providing dedicated business addresses as their business base as well as mail and call handing services. Regus also operates business centres in airports and other commercial hubs to serve clients wherever they find themselves working.

Companies of all sizes use Regus solutions to reduce costs and remove the burden of property ownership and management and to have a workplace to suit however they want to work. 

2) Servcorp Smart Office

Some info from them :

In 1978 we opened our first serviced offices in Sydney, Australia. Since then Servcorp has come to mean a global network of exceptional office facilities. We have thrived in the industry because we have never compromised our 5 star standards.

Simply put, we have selected the best buildings with the best aspects, located in the most dynamic business cities worldwide.

While our serviced office network continues to grow, our business philosophy remains unchanged. For our clients, Servcorp means the convenience of an up to date corporate infrastructure and a professional office support team - all at the lowest possible cost.

We are proud of this fact, and that you can be fully operational within as little as 24 hours.

Both are great service providers. Certainly worth a thought.

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  • I thought it would be a good idea to share what camera gear I use. I shoot (sometimes) with a Canon EOS350D with standard EF-S 18-55 mm f/3.5-5.6 II lens.

    On my travels, I often leave my DSLR at home and use my Canon IXUS 80IS which tucks neatly into my pocket.

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